Jimmy Styks is a rapidly growing stand-up paddleboard (SUP) brand founded in 2009 in Huntington Beach, California. Despite having a solid foothold in the market with boards being sold at major retailers such as Costco and Cabela’s, they approached Modaliti looking for ways to differentiate themselves from their larger, more established competitors. By focusing on updated, modern board shapes and improved user experience with accessories such as fins and handles, we were able to supply them with several new and updated patentable products that dovetailed with a refreshed brand to take their business to new heights.
Modaliti was able to work closely with JimmyStyks to create a new fin design for the 2018 season. Tired of burdening users with fin designs that required hardware and tools to secure to the board, they asked us to innovate a new fin design that was both easy to use and extremely secure. We developed what is now called the Click N Go fin, which uses an intuitive and simple lever switch design to lock the fin to the board in one easy step.